At Madsen Quality Consulting we respect your privacy. We respect the GDPR requirements and our privacy policy is based on those.
1 Who we are
The data controller for the processing of your personal data is :
Madsen Quality Consulting
CVR-nr. 44952580
Askevænget 33 1.tv.
2830 Virum
Denmark
2 Processing of personal data
Personal data is all kinds of information that to some extents are related to you personally. If, for some reason, you do not want us to process this information, it may cause problems to maintain and meet possible agreements and legal obligations.
1.1 Data security
We have taken appropriate technical and organizational measures to secure your information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or unauthorized access..
1.2 We keep data up to date
Since our services depend on your data being correct and up to date, we ask you to inform us of relevant changes to your data. You can use the contact details stated above to notify us of changes; we will then make sure to update your personal data. In case we become aware that your data are incorrect, we will update them and keep you informed.
When we are a data processor, we process personal data in accordance with the instructions and guidelines set out in the General Data Protection Regulation ()GDPR).
1.3 Data mining
We collect, process and retain only the personal data that is necessary to fulfil our stipulated goals. In addition, it may be subject to legislative control what kind of data collection and storage is needed for our business operation. The kind and scope of information we process may also be determined by the requirement to fulfil a contract or any other legal obligation.
1.4 Website visitors
In connection with you visiting our website, we will receive personal data about you in the form of cookies. This is described in more detail in MQC’ cookie policy, which you can find here: Cookie Policy
2 Potential clients
For you to become our client, we will need to collect the following personal data on you:
- Name
- Enterprise
- Telephone number
- Address
- CVR number
We collect personal data on potential clients for the following purposes:
- Possible future cooperation or financial transaction
- Administration of your relation to us
We collect this information on the following legal basis:
Madsen Quality Consulting’s legitimate interest in collecting and preserving data of potential clients is to promote communication between the two parties. Only data that has been provided by the client will be retained.
We retain the personal data for as long as the legislation allows, and we will erase them when we do not need them any longer. The period depends on the character of the information and the background for our retaining it. Typically, data concerning potential clients will be deleted after termination of the agreement or when the correspondence is no longer considered relevant. We will, however, retain the data as long as the client relation still exists. Data on potential clients will be erased no later than two years after the last contact or on the client’s demand
3 Clients
For you to become our client, we will need to collect the following personal data about you:
- Name
- Enterprise
- Telephone number
- Address
- CVR number
- Location information
We collect personal data on our clients for the following purposes:
- Processing your purchase, and delivery of our services
- Administration of your relation to us
We collect this information on the following legal basis:
The processing takes place based on fulfilment of the contract between the client and Madsen Quality Consulting.
We retain the personal data for as long as the legislation allows, and we erase them when we do not need it any longer. The period depends on the character of the information and the background for our retaining it. Typically, data concerning clients will be erased upon termination of the agreement. Data on the client will be erased no later than five years after termination of the relationship.
4 Suppliers and coorperating partners
For you to become our supplier or cooperating partner, we will need to collect the following personal data about you:
- Name
- Address
- Telephone number
- CVR number
We collect personal data on our suppliers and partners for the following purposes:
- Processing our purchase/services
- Administration of your relation to us
We collect information on the following legal basis:
The processing takes place based on fulfilment of the contract between the supplier or cooperating partner and Madsen Quality Consulting.
We retain the personal data for as long as the legislation allows, and we erase it when we do not need it any longer. The period depends on the character of the information and the background for our retaining it. Typically, data concerning potential clients will be deleted upon termination of the agreement. Data on the supplier will be erased upon expiry of the product warranty, otherwise information is retained in accordance with the accounting act.
5 Marketing
We use personal data in connection with marketing initiatives, including to be able to target our communications to you. The targeted communication includes the sending of newsletters. For this purpose, we only process personal data, including:
- Name
- Position
- Telephone
- Where you are employed
The personal data we use comes from you. The information may also be obtained through the use of our website. If you have signed up for one or more of our newsletters, we will store your personal information for as long as you wish to receive material from us and for two years thereafter. If we have collected publicly available information about you in order to carry out marketing initiatives, we will store material about you for as long as the relevant initiative is in progress and two years thereafter.
We process this information on the following legal bases:
You have consented to us sending you the newsletter, cf. Article 6(1)(a) of the General Data Protection Regulation Your personal data will be deleted when you withdraw your consent. You are free to withdraw your consent, and you can use the contact information at the top if you wish to withdraw your consent.
6 Social media
When you choose to follow or like us on the social medias LinkedIn and Facebook, you will see/receive news from us via social media.
When you like and / or follow us, we process the following information about you:
- Your name/username
The purpose of using social media is to keep interested followers updated on e.g. Madsen Quality Consulting projects, events, webinars and how it is to work at Madsen Quality Consulting.
We process this information on the following legal bases:
Our interest in marketing and improving our website and product (Article 6(1)(f) of the General Data Protection Regulation)
6.1 LinkedIn
We are joint data controllers with LinkedIn for the information about you collected when you visit our site. This means that together with LinkedIn, we must distribute and determine the responsibility for complying with the legislation regarding the processing of your personal data.
You can find our agreement on joint data responsibility here: https://legal.linkedin.com/pages-joint-controller-addendum
If you do not have a profile on LinkedIn, information about your device, location/geodata and information about your behavior on LinkedIn and outside LinkedIn is collected, e.g. visits to websites.
If you have a profile on LinkedIn, information that you have given permission to in connection with the creation of your profile is also collected, such as reactions, comments and shares you and others make.
We only receive the information that you send to us in the form of your inquiry, like comment. In addition, we receive anonymous statistical information about users from LinkedIn, via a feature called LinkedIn Page Analytics.
If you wish to delete your information from LinkedIn, you must delete your profile. If you delete your profile, it also means that your posts, photos and information will be deleted. If you have questions about LinkedIn Page Analytics, please contact LinkedIn.
6.2 Facebook
We are joint data controllers with Meta for the information about you collected when you visit our pages on Facebook. This means that together with Meta, we must distribute and determine the responsibility for complying with the legislation regarding the processing of your personal data.
You can find our agreement on joint data responsibility here: https://www.facebook.com/legal/controller_addendum
Meta collects information about you, even if you don’t have an account with them. You can read more about this here: Meta’s Privacy Policy – How Meta collects and uses user data | Privacy Center (facebook.com)
Meta also uses Insights on Facebook to collect statistical information about visitor behavior on the page, including age, gender, relationship status, work, lifestyle, areas of interest, information about purchases and geographical information. For this purpose, Meta has placed cookies on your device when you visit Facebook. Each cookie contains a unique identification code that remains active for a period of two years unless they are deleted before the end of this period. Meta receives, stores and processes your personal data through these cookies. We receive aggregated results from this information.
To read more about Facebook’s use of cookies here:
https://m.facebook.com/policies/cookies
We do not disclose information about you that we receive from Meta. However, Meta may disclose information about you to third parties. You can read more about this under the item “how is this information shared” in their Privacy Policy.
7 Passing of information
We use several third parties to retain and process the data, including suppliers of IT solutions: Microsoft and Simply.com. These companies solely process information on our behalf and may not use it for their own purposes. Where applicable, data may be passed on to lawyers, banks, government agencies, subsidiaries, accountants, insurance companies, and pension providers.
We only use data companies in the EU and third countries having the necessary security-related guarantees.
8 Your rights
You have the right at any time to be informed about the data we retain on you, where it comes from and what we use them for. You can also get information about how long time we store your personal data and who receives data about you to the extent we pass on data in Denmark and abroad.
On your request we can give you the data we retain on you. However, access may be restricted for the sake of other people’s privacy protection, trade secrets and intellectual property rights.
If you believe that the personal data we retain on you are inaccurate, you have a right to have them corrected. You need to contact us with information of the inaccuracies and how they can be corrected. Please be as specific as possible about your corrections, otherwise, it will complicate our work and may in some cases lead to our non-compliance with your correction.
In some cases, we will have an obligation to erase your personal data. This applies e.g. if you withdraw any consent given. If you believe that your data is no longer required in relation to the purpose for which we obtained them, you may ask us to erase them. Moreover, you can contact us if you believe your personal data is being processed in violation of the law or other legal obligations.
You have a right to file a complaint with the Danish Data Protection Agency Datatilsynet
You have a right to raise an objection to our processing of your personal data. You can also object to our passing on your data for marketing purposes. You can send your objection to us using the contact details above. If your complaint is justified, we will make sure to stop processing your personal data.
You can use data portability if you want your data transmitted to another data responsible or data controller.
We erase your personal data on our own initiative when it is no longer required for the purpose for which we collected them, or when we have no lawful rights to store them any longer.
You can exercise your rights by contacting Madsen Quality Consulting at info@masenquality.com or by phone +45 22 89 27 72.
When you contact us with a request to have your personal data corrected or erased, we will investigate whether the conditions are fulfilled, and will hence implement corrections or erasure as soon as possible.
There may be conditions or limitations to these rights. It is therefore not certain that you e.g. have the right to data portability in the specific case – this depends on the specific circumstances of the treatment activities.
Last edited: January 8th, 2026